People involved with marketing claim that the rest of us do not understand and cannot produce "creative".

Then they create this gem:



I am glad the label eliminates one possibility concerning the substance I am about to ingest.  Maybe the brand positioning appeals to people looking for a little more spontaneity and shock in their lives?  These pills do not contain aspirin; try them and see if you can solve the mystery.  Cyanide, chalk, vicodin, who knows?  Maybe the label soothes people that have a score to settle with aspirin.  Regardless, the biggest mystery is why a company paid for this.