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Apple computers released the iPod in 2001, and since then it has become one of the hippest things in the music industry. Sales are off the charts: Over 15 million iPods sold by April 2005. Apple is raking in the dough. If only their computers did the same, right? Well, apparently they have some brilliant marketing experts working out this dilemna. As iPod invades every aspect of modern life, it endears itself to legions of people; it finds a special place in many homes, offices, and daily routines. Apple has harnassed this power and created their computers from the mold iPod has set. The new iMac G5 computer looks strangely similar to an iPod. This is not a coincidence, for apple had the iPod team design it. They even market it using the slogan, "What if you could fit your whole life — all your music, all your photos, all your movies, all your email — in a computer as fun and useful as an iPod?" I can assure you that this computer has potential far beyond those features, but people would rather buy a large iPod. [iMac G5 site] In addition, they create every accessory and option to help consumers painlessly integrate their ipods into every aspect of daily life (for a hefty price of course). Pretty soon everyone will be living the iLife... Apple offers a software package by that name encompassing various media: iPhoto, iDVD, iMovie, iTunes, and GarageBand. Soon, media will not be enough, and the iMania will dominate other aspects of life. Below are some of the products being developed currently.
iPod Waffle will make breakfast a multimedia experience. While waiting for waffles to cook, you can load 10 GB of your favorite songs and play them back in regular or shuffled order. The screen is backlit and the battery can last up to 12 hours. Breakfast is the most important meal of the day, so max it out with your favorite media. This is the first item in the iBreakfast series. Shortly after release, special iPod Waffles will be available such as the Iron Chef and Emeril editions.
iPatch is the first item targeting the media needs of people with disabilities. It fully complies with all ADA regulations. If you have to wear one anyway, why not have 5 GB of your favorite music at your disposal. iPatch is also a 10 megapixel digital camera. Capture life as it happens. You can transfer your pictures with the touch of a button to your computer or an iPod Photo. It is almost as good as having two eyes.
*iPatch is not compatible with ipod shuffle
In another brilliant move, Apple targets students and educators. They offer a discount on all their products for these demographics. Students buy computers, and will likely stay faithful to the familier. Teachers use computers in class, thus affecting all the students. Apple even got its hand into the hippest, most exclusive fad of today: the facebook. They have the only sponsored group currently and give away ipods regularly.
Right now Apple products are totally sleek and stylish earning them a hipness level only attained by Arthur Fonzarelli. Yet, as with any major money-maker, the concept will expand until A) it takes over or B) Everyone grows tired of the whole fad.
Basically, right now Apple has a bunch of great iDeas.
posted by Michael T Wozniak @ 11:33 AM
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